Modern &
Comfortable.

Furniture Design

Innovative
& Original.

Desk Organizer

Ecologically
Sound.

Ceramic set

Culturally
Competent.

Candle warmer

Minimalist.

Vase Collection
Industrial Designer
Ashley Case
I create product concepts from the initial stages of an idea and bring them to life using an iterative design process.
Portfolio
Some of my projects.
Process
Designing products and services that are innovative, useful, safe, aesthetically appropriate, culturally acceptable, ecologically sound and socially benecial to serve the needs of society, consumers, manufacturers and the environment.
Conceptualization
The process of brainstorming in the form of making a moodboard and generating ideas through rough sketching.

Creating great products that don’t sacrifice design for functionality or feasibility.
Development
This process must be iterative and follow the best product design and development processes.

Such as: Improving the chosen concepts, development of specifications, and assigning of color, material and finish.
Prototyping and Testing
Emphasis is placed on an integrated and interdisciplinary approach to Industrial Design.

By effectively translating ideas into marketable offerings so that the best product ideas create real value to your audience and customers.
Contact
Let's talk about your next project.
PHONE:
+63 949 361 9574
LOCATION:
Metro Manila, Philippines
EMAIL:
imashleycase@gmail.com

    Do you want to work together, or talk about an idea?
    © Ashley Case | All rights reserved.
    PHONE:
    +63 949 361 9574
    LOCATION:
    Metro Manila, Philippines
    EMAIL:
    imashleycase@gmail.com
    This ceramic set is composed of a main plate, bread plate, and a cup.

    The form from its top view is the likeness of water droplets that seem to t with each other like a puzzle; just like how a water droplet merges into another when they touch. The form is designed to make the set sit in a specific placing, the main plate in the middle, on the upper right of the main plate is the bread plate, and the cup on the upper right, counter-positioning the bread plate. This gives an intuition to the user on how it must be properly used.
    Creating a contemporary design of a ceramic set that shows nature’s beauty.
    This is a simple candle warmer that is inspired by Filipinos, that comes in multiple choice of pastel colors.

    The candle warmer shows how Filipinos are full of perseverance. The stick figure exhibits an individual holding its own salakot up high with its left hand to keep the candle warm. Its slightly sloped back is a path to its leaned head, showing that Filipinos are focused on any tasks given to them. Its right arm is wrapped around the leg, resting its hand, which depicts it has been in that position for a while now; but will never stop warming the candle.
    Candle warmers alone are great but can be better if we give signicance to its form and aesthetics. Designing a unique but simple candle warmer that gives off a sense of fondness can easily brighten up a person’s day.