About me
Hello! I'm Ashley Case.
My journey so far...
I'm a 23-year-old designer from Mapúa University (Manila).
My work is informed both by the physical world and my imagination. I try to bring those two elements together in an intuitive but considered way, focusing on materials while using shape modestly. To do this, I physically experiment with design—thinking through making.

I work with a variety of mediums and processes, from hand-drawn sketches to 3D modeling. I believe that the most interesting projects come from a collaboration between designer and client - allowing us to explore new ideas together.
Experience

Industrial Designer
(Feb 2022 – Present)

  • Experienced in managing projects and meeting deadlines, with an ability to multitask and adapt to changing demands.
  • Performed duties and responsibilities in designing, developing, and prototyping new products for leather goods (bags, belts, wallets, etc.). Also provided feedback to Project Managers about changes to the current product that were needed for quality assurance.

  • Conducted market research on existing products to identify gaps in the market that could be filled by new versions of existing products or entirely new product lines.

  • Developed a new product line for leather goods (bags) by researching trends in the fashion industry and creating prototypes from scratch. This included sketching concepts and ideas as well as using CAD software to create 3D models of them.

  • Under the direction of the Product Manager, developed products for the company’s retail/Point of Purchase stalls and kiosks that were targeted for ease of use in removing barriers to entry for new customers.

  • Worked with the marketing department and manufacturing partners to ensure that product specifications were met throughout production. 

Industrial Design Intern
(Feb 2019 – Mar 2019)

  • Attained an understated outdoor aesthetic for outdoor furniture and other products, creating a sense of fluidity through the use of natural elements and textures.

  • Worked on modeling the textures of sustainable materials such as rattan, wood, bamboo, polyethylene fiber and a variety of recycled materials.

  • Worked with a team of designers, engineers and product developers to create new products for the furniture industry. 

  • Designed a variety of furniture pieces that were used in high-end hotels and resorts throughout Europe and Asia. 

  • Performed technical drawings of parts and assemblies using CAD. Used SOLIDWORKS to create 3D models and renderings of prototypes for evaluation by managers, engineers and users.

Industrial Design Intern
(Jan 2019 – Feb 2019)

  • Demonstrated an understanding of the business, including knowledge of current trends and consumer preferences. Possessed a strong creative eye for design, knowing how to use color and form as tools for creating moods and emotions.

  • Performed duties and responsibilities under the supervision of Industrial Designers and Engineers to assist in the design and development of new product concepts, including ergonomic, aesthetic, and material properties.

  • Assisted in the selection of suitable materials for various products, including wood, metal, plastic and other textiles.

  • Demonstrated ability to drive projects in a fast-paced deadline driven environment, ensuring the creative integrity of all deliverable materials.

  • Used CAD software (SOLIDWORKS, 3DS Max, & Keyshot) to draft and model new product concepts, creating 3D models that could be used in the design process.

Professional Skills
  • Computer-Aided Design (CAD)
  • Exhibition Design Systems
  • Furniture Design
  • Product Design
  • 3D Modeling
  • 3D Rendering
  • Prototyping
  • Sketching
  • SOLIDWORKS
  • Clo3D
  • Keyshot
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Adaptability
  • Collaboration
  • Organization
  • Creativity
  • Time management
Do you want to work together, or talk about an idea?
© Ashley Case | All rights reserved.
PHONE:
+63 949 361 9574
LOCATION:
Metro Manila, Philippines
EMAIL:
Ceramic Set
Naturals.
This ceramic set is composed of a main plate, bread plate, and a cup.

The form from its top view is the likeness of water droplets that seem to fit with each other like a puzzle; just like how a water droplet merges into another when they touch. The form is designed to make the set sit in a specific placing, the main plate in the middle, on the upper right of the main plate is the bread plate, and the cup on the upper right, counter-positioning the bread plate. This gives an intuition to the user on how it must be properly used.
Creating a contemporary design of a ceramic set that shows nature’s beauty.
Desk Organizer
Nettoyer.
Designing an innovative desk organizer that can hold a handful of office essentials.
This desk organizer is designed to hold a good number of the little things that can be found on one’s desk. The size is just enough to accommodate the desk essentials of a busy individual.
Furniture Design
Entangled.
Designing a modern furniture set that provides great user experience.
This is a modern single and 3 seater seaweed inspired sofa in husk shade of green. It’s cushion top is in firmament blue. Hanging on the arm and crest rail is the seaweed pattern. On top are orange throw pillows that acts as an accent to the furniture. It has a sturdy and solid pine wood frame. The fabric is stain free to maintain and avoid degeneration of the quality.

The furniture is inclined at an angle to exhibit a sense of comfort, just like what the person who rests on it would feel. It is a statement furniture set that injects character in a living room, lobby, office space, etc. The cushion top serves as the deep blue sea and on top of it is the seaweed from under the sea. The throw pillow exhibits the bright color of the corals and fishes.
Product design
Modern Lunchbox.
Redesigning a lunchbox to provide users a neat and easy experience.
This lunchbox has a two-door lid that serves as a stand when the product is in use.

The lid lock is a platform for the utensils to be put on top to prevent contact to the table. On the right-hand side of the lunchbox is a small compartment for the utensils to be placed when not needed. The handle is a thick fabric that has velcro on both ends, that can be interlocked and secured with the grip of a hand when it needs to be carried. The plate inside is removable and microwavable.
Candle Warmer
Tiyaga.
This is a simple candle warmer that is inspired by Filipinos that comes in multiple choice of pastel colors.

The candle warmer shows how Filipinos are full of perseverance. The stick gure exhibits an individual holding its own salakot up high with its left hand to keep the candle warm. Its slightly sloped back is a path to its leaned head, showing that Filipinos are focused on any tasks given to them. Its right arm is wrapped around the leg, resting its hand, which depicts it has been in that position for a long while now; but will never stop warming the candle.
Candle warmers alone are great but can be better if we give signicance to its form and aesthetics. Designing a unique but simple candle warmer that gives off a sense of fondness can easily brighten up a person’s day.
Vase collection
Trio.
Creating a simple vase collection that embodies a piece of an art movement.
The collection is consisting three vases. Each goes in different shapes.

The colors that were used are the primary colors blue, red and yellow. The collection symbolizes renewal and hope, and is a necessity of modernity.