About me
Hello! I'm Ashley Case.
My journey so far...
I'm a 23-year-old designer from Mapúa University (Manila).
I have an intuitive but considered approach to design, focusing on the materiality while applying a modest use of shape. I do so by physically experimenting with the design - thinking through making.
Experience

Industrial Designer
(Feb 2022 – Present)

  • Drafting 2D and 3D design of leather goods (bags, belts, wallets, etc.).
  • Provide concepts of the company’s retail/Point of Purchase stalls.
  • Sketch variations for new and existing products.
  • Collaborate with marketing department.
  • Develop layout design for marketing materials.

Industrial Design Intern
(Feb 2019 – Mar 2019)

  • Study, research and conceptualize various style of furniture design.
  • Modeling textures of sustainable materials such as rattan, wood, bamboo, polyethylene fiber and a variety of recycled materials.
  • Generate sample designs using computer-aided design, sketches or prototyping software such as SolidWorks, 3DS Max & Keyshot.

Industrial Design Intern
(Jan 2019 – Feb 2019)

  • Demonstrated the ability to drive projects in a fast-paced deadline driven environment.
  • Demonstrated experience with Design software.
  • Selecting among suitable materials such as wood, metal, plastic and other textiles.
  • Creative thinking and ability to convey abstract ideas/concepts verbally or with quick sketches.
EDUCATION AND CERTIFICATION
Professional Skills
  • Computer-Aided Design (CAD)
  • Exhibition Design Systems
  • Furniture Design
  • Product Design
  • 3D Modeling
  • 3D Rendering
  • Prototyping
  • Sketching
  • SOLIDWORKS
  • Clo3D
  • Keyshot
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Adaptability
  • Collaboration
  • Organization
  • Creativity
  • Time management
Do you want to work together, or talk about an idea?
© Ashley Case | All rights reserved.
PHONE:
+63 949 361 9574
LOCATION:
Metro Manila, Philippines
EMAIL:
imashleycase@gmail.com
Ceramic Set
Naturals.
This ceramic set is composed of a main plate, bread plate, and a cup.

The form from its top view is the likeness of water droplets that seem to t with each other like a puzzle; just like how a water droplet merges into another when they touch. The form is designed to make the set sit in a specific placing, the main plate in the middle, on the upper right of the main plate is the bread plate, and the cup on the upper right, counter-positioning the bread plate. This gives an intuition to the user on how it must be properly used.
Creating a contemporary design of a ceramic set that shows nature’s beauty.
Desk Organizer
Nettoyer.
Designing an innovative desk organizer that can hold a handful of office essentials.
This desk organizer is designed to hold a good number of the little things that can be found on one’s desk. The size is just enough to accommodate the desk essentials of a busy individual.
Furniture Design
Entangled.
Designing a modern furniture set that provides great user experience.
This is a modern single and 3 seater seaweed inspired sofa in husk shade of green. It’s cushion top is in firmament blue. Hanging on the arm and crest rail is the seaweed pattern. On top are orange throw pillows that acts as an accent to the furniture. It has a sturdy and solid pine wood frame. The fabric is stain free to maintain and avoid degeneration of the quality.

The furniture is inclined at an angle to exhibit a sense of comfort, just like what the person who rests on it would feel. It is a statement furniture set that injects character in a living room, lobby, office space, etc. The cushion top serves as the deep blue sea and on top of it is the seaweed from under the sea. The throw pillow exhibits the bright color of the corals and fishes.
Product design
Modern Lunchbox.
Redesigning a lunchbox to provide users a neat and easy experience.
This lunchbox has a two-door lid that serves as a stand when the product is in use.

The lid lock is a platform for the utensils to be put on top to prevent contact to the table. On the right-hand side of the lunchbox is a small compartment for the utensils to be placed when not needed. The handle is a thick fabric that has velcro on both ends, that can be interlocked and secured with the grip of a hand when it needs to be carried. The plate inside is removable and microwavable.
Candle Warmer
Tiyaga.
This is a simple candle warmer that is inspired by Filipinos that comes in multiple choice of pastel colors.

The candle warmer shows how Filipinos are full of perseverance. The stick gure exhibits an individual holding its own salakot up high with its left hand to keep the candle warm. Its slightly sloped back is a path to its leaned head, showing that Filipinos are focused on any tasks given to them. Its right arm is wrapped around the leg, resting its hand, which depicts it has been in that position for a long while now; but will never stop warming the candle.
Candle warmers alone are great but can be better if we give signicance to its form and aesthetics. Designing a unique but simple candle warmer that gives off a sense of fondness can easily brighten up a person’s day.
Vase collection
Trio.
Creating a simple vase collection that embodies a piece of an art movement.
The collection is consisting three vases. Each goes in different shapes.

The colors that were used are the primary colors blue, red and yellow. The collection symbolizes renewal and hope, and is a necessity of modernity.