Ecologically
Sound.

Ceramic set
EXPLORE

Innovative
& Original.

Desk Organizer
EXPLORE

Modern &
Comfortable.

Furniture Design
EXPLORE

Culturally
Competent.

Candle warmer
EXPLORE

Minimalist.

Vase Collection
EXPLORE
Industrial Designer
Ashley Case
I create product concepts from the initial stages of an idea and bring them to life using an iterative design process.
Portfolio
Some of my projects.
Reviews
Love letters from my clients.
Sabrina Claine
Sabrina Claine
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Great service, responsive and can deliver quickly. Also understanding and quick to respond, she wont leave you waiting.
Mr. Chen
Mr. Chen
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I hired Ashley to make a KTV design for me. She did great, good communication, and did what I asked. Very pleased with the outcome. Thanks much.
James Trudy
James Trudy
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Amazing service for a very good price for companies. If you need a reliable and cost-efficient service, look no further. Thanks, Ashley!
Mr. Chen
Mr. Chen
Read More
I hired Ashley to make a KTV design for me. She did great, good communication, and did what I asked. Very pleased with the outcome. Thanks much.
Sabrina Claine
Sabrina Claine
Read More
Great service, responsive and can deliver quickly. Also understanding and quick to respond, she wont leave you waiting.
James Trudy
James Trudy
Read More
Amazing service for a very good price for companies. If you need a reliable and cost-efficient service, look no further. Thanks, Ashley!
Process
Designing products and services that are innovative, useful, safe, aesthetically appropriate, culturally acceptable, ecologically sound and socially benecial to serve the needs of society, consumers, manufacturers and the environment.
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Conceptualization

The process of brainstorming in the form of making a moodboard and generating ideas through rough sketching.
Creating great products that don’t sacrifice design for functionality or feasibility.
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Development

This process must be iterative and follow the best product design and development processes - such as: Improving the chosen concepts, development of specifications, and assigning of color, material and finish.
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Prototyping & Testing

Emphasis is placed on an integrated and interdisciplinary approach to Industrial Design: by effectively translating ideas into marketable offerings so that the best product ideas create real value to your audience and customers.
Contact
Let's talk about your next project.
PHONE:
+63 949 361 9574
LOCATION:
Metro Manila, Philippines
EMAIL:
imashleycase@gmail.com

    © Ashley Case | All rights reserved.
    PHONE:
    +63 949 361 9574
    LOCATION:
    Metro Manila, Philippines
    EMAIL:
    imashleycase@gmail.com
    Furniture Design
    Entangled.
    Designing a modern furniture set that provides great user experience.
    This is a modern single and 3 seater seaweed inspired sofa in husk shade of green. It’s cushion top is in firmament blue. Hanging on the arm and crest rail is the seaweed pattern. On top are orange throw pillows that acts as an accent to the furniture. It has a sturdy and solid pine wood frame. The fabric is stain free to maintain and avoid degeneration of the quality.

    The furniture is inclined at an angle to exhibit a sense of comfort, just like what the person who rests on it would feel. It is a statement furniture set that injects character in a living room, lobby, office space, etc. The cushion top serves as the deep blue sea and on top of it is the seaweed from under the sea. The throw pillow exhibits the bright color of the corals and fishes.
    Vase collection
    Trio.
    Creating a simple vase collection that embodies a piece of an art movement.
    The collection is consisting three vases. Each goes in different shapes.

    The colors that were used are the primary colors blue, red and yellow. The collection symbolizes renewal and hope, and is a necessity of modernity.
    Product design
    Modern Lunchbox.
    Redesigning a lunchbox to provide users a neat and easy experience.
    This lunchbox has a two-door lid that serves as a stand when the product is in use.

    The lid lock is a platform for the utensils to be put on top to prevent contact to the table. On the right-hand side of the lunchbox is a small compartment for the utensils to be placed when not needed. The handle is a thick fabric that has velcro on both ends, that can be interlocked and secured with the grip of a hand when it needs to be carried. The plate inside is removable and microwavable.
    Ceramic Set
    Naturals.
    This ceramic set is composed of a main plate, bread plate, and a cup.

    The form from its top view is the likeness of water droplets that seem to t with each other like a puzzle; just like how a water droplet merges into another when they touch. The form is designed to make the set sit in a specific placing, the main plate in the middle, on the upper right of the main plate is the bread plate, and the cup on the upper right, counter-positioning the bread plate. This gives an intuition to the user on how it must be properly used.
    Creating a contemporary design of a ceramic set that shows nature’s beauty.
    Candle Warmer
    Tiyaga.
    This is a simple candle warmer that is inspired by Filipinos that comes in multiple choice of pastel colors.

    The candle warmer shows how Filipinos are full of perseverance. The stick gure exhibits an individual holding its own salakot up high with its left hand to keep the candle warm. Its slightly sloped back is a path to its leaned head, showing that Filipinos are focused on any tasks given to them. Its right arm is wrapped around the leg, resting its hand, which depicts it has been in that position for a long while now; but will never stop warming the candle.
    Candle warmers alone are great but can be better if we give signicance to its form and aesthetics. Designing a unique but simple candle warmer that gives off a sense of fondness can easily brighten up a person’s day.
    Desk Organizer
    Nettoyer.
    Designing an innovative desk organizer that can hold a handful of office essentials.
    This desk organizer is designed to hold a good number of the little things that can be found on one’s desk. The size is just enough to accommodate the desk essentials of a busy individual.